Children’s Day: sales up more than 4 percent over last year


Children’s Day sales recorded a 4.5% increase in quantities sold compared to the season last year, according to data released today by the Argentine Chamber of Toy Industry (CAIJ).

All the segments of the category presented a good level of sales, especially the games and didactic toys of infancy until the three years and classic like dolls, masses for modeling, jumpers and trucks, indicated in a statement according to the published by the agency Télam .

They had a good performance of the articles manufactured in the country with license of an international company like Cars, Emojis, Peppa Pig, Paw Patrol, Lion’s Guard, Zombie Infection, I am Luna and the usual ones like Princesses and The House of Mickey Mouse.

“The average purchase ticket per person with Now 3 is $ 1,550 per toy,” said the president of the CAIJ, Matías Furió, indicating that for the Day of the Child the average ticket was around $ 300 pesos per toy

Children’s Day: sales up more than 4 percent over last year
Children’s Day: sales increased more than 4 percent over last year. Photo: Archive
Furió also observed that beyond the entry of illegal spinners to the country, there were no significant products for sale on the public highway.

The increase in sales is due to the incorporation of the toy into the Program for the Promotion of Consumption and Production Now 3, the competitiveness of Argentinean toys and the significant reduction of illegal sales in the streets, according to the business association.

Other items that stood out at the time were books for children and adolescents, with a rise of 2.1%; Electronics and small household appliances, up 1.6%; And sweets, which increased 1.1%, according to information from the Confederation Argentina de la Mediana Empresa (CAME).

Based on 10 items surveyed, CAME indicated that sales for Children’s Day increased 1.2% compared to the same date last year, measured at constant prices, and that the average ticket was placed at $ 550, Up 22.2% from last year.

“The increase is a good indicator that the consumer market would be starting its recovery after almost 20 months in decline,” said Fabian Tarrío, president of CAME.

Of the 10 items surveyed, 5 finished lower, 1 without change and 4 with increases, and among the branches that increased “Jugueterías”, with a rise of 4.5% compared to the same date last year.


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